Monday, 22 February 2016

THEORY AS PRACTICE 2 - BUSINESS LECTURE

What Is Design In A Business Environment?


What Is Design?

Design is problem solving/creativity.

There are two types of mental processing:
  1. Convergent thought.
  2. Divergent thought.
Convergent thought is directing your attention onto a problem.
Divergent thought is thinking out of the box and thinking around the problem.

Design process in order:
  • Trigger
  • Idea Generation
  • Concepts
  • Design Concepts
  • Development
  • Embodiment
  • Detail Design
  • Finished Article
As a designer I need to understand what is happening in…
  • The world
  • The Economy
  • The Client
  • The Firm
  • The Market
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