THEORY AS PRACTICE - BUSINESS LECTURE
Buyer Behaviour
Buyer Behaviour Process
- Need Recognition - Felling the need to buy something.
- Search - Searching for the product.
- Pre Purchase Evaluation - Assessing the product and what is does against why you need it.
- Purchase - The exchange of money.
- Consumption - Using your product e.g eating a chocolate bar.
- Post Purchase Evaluation - Did you enjoy it? Would you buy it again?
Maslow's History of Needs
Case Study: Stranded In The Desert.
Physiological - Food, Water
Safety - Shelter, Defence
Belongingness - Relationships, Family
Esteem & Status - Power, Respect, Worth
Self Actualisation - Personal Values
If something happens/changes in this system then humans will drop to the lowest stable system. For example if your town is hit by a natural disaster that wipes out food and water, you would resort to the physiological system.
Advertisement (Thinking Outside The Box)
In the second part of this lecture we were shown a series of advertisement billboards which went beyond your average billboard. The aim of this was to get us to think outside the box as creative thinkers.
Advertisement (Thinking Outside The Box)
In the second part of this lecture we were shown a series of advertisement billboards which went beyond your average billboard. The aim of this was to get us to think outside the box as creative thinkers.
