THEORY AS PRACTICE 2 - BUSINESS LECTURE
The Client In Graphic Design
How Do I Meet A Clients Demands?
To successfully meet the clients needs you must first understand that he/she might not be giving you all the information you need at first unintentionally. To gather further information you must as the client questions regarding the brief and asses the situation.
Pest Analysis
To gather information on a brief you could think about doing a "Pest Analysis" on it. This analysis reviews the impacts that the brief will have on the following areas.
- Political
- Economic
- Social
- Technological
Swot Analysis
Similar to a "Pest Analysis" a "Swot Analysis" will evaluate the internal and external factors of a brief.
- Strengths (Internal)
- Weaknesses (Internal)
- Opportunities
- Threats
Market Segmentation
When researching a brief you will be presented with a huge amount of data, to reduce this you need to focus on a particular market. Markets can include...
- Age
- Sex
- Social Class
- Geography
- Hobby / Intrest
