THEORY AS PRACTICE 2 - THEORY LECTURE
Claims To Expanded Practice
Jonny Hardstaff
Johnny Hardstaff is a practitioner and he sees himself as an experimental film maker which is funded by his TV advertisments. Jonny compares himself to Albert Spiers who was a Nazi architect.
The highest benchmark in Jonny Hardstaff's career was working for BMW and Audi in there advertisement campaigns. An example of Jonny's work is shown below.
Johnny Hardstaff HONDA MMC Civic Range 2015 (dc uk) from CZAR on Vimeo.
Lev Manovich
The highest benchmark in Jonny Hardstaff's career was working for BMW and Audi in there advertisement campaigns. An example of Jonny's work is shown below.
Johnny Hardstaff HONDA MMC Civic Range 2015 (dc uk) from CZAR on Vimeo.
Lev Manovich
Lev Manovich is an author of books on New Media Theory, professor of Computer Science at the City University of New York, Graduate Center, U.S. and visiting professor at European Graduate School in Saas-Fee, Switzerland.
Lev Manovich is the author of a specific book on New Media Theory named What Is Digital Cinema. Manovich describes “Digital Cinema” as a particular animation, which uses live action footage as one of its many elements. Furthermore, live action footage is pushed aside by animation and is now just a part of the new cinema in the 21st century. It became the raw material to produce the ready-for-screen product.
Norman Klein & Scripted Spaces
Norman Klein is a cultural critic, urban and media historian and novelist. Klein’s work centers on the relationship between collective memory and power, from special effects to cinema to digital theory, usually set in urban spaces; and often on the thin line between fact and fiction; about erasure, forgetting, scripted spaces and the social imaginary.
Norman describes scripted space as a principal of animation applied to space itself. Scripted space is a designed environment purpose, to give the user/player/viewer a sense of story, where they are a central character.
Tom Gunning
Tom Gunning works on problems of film style and interpretation, film history and film culture. His published work has concentrated on early cinema (from its origins to the WW I) as well as on the culture of modernity from which cinema arose (relating it to still photography, stage melodrama, magic lantern shows, as well as wider cultural concerns such as the tracking of criminals, the World Expositions, and Spiritualism).
Tom Gunning published a book titled the Cinema of Attractions. Tom Gunning introduced the term cinema of attractions to us in his writings. As he mentioned: “the cinema of attractions solicits a highly conscious awareness of the film image engaging the viewer’s curiosity.” Instead of having the audiences focusing on the narrative, I think the films from cinema of attractions encourage the audiences to remain aware of the act of looking, the impulse and excitement from the image.
